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CONTACT:
Maureen Tokeson-Martin: 646.346.4107
Artieka Smith: 901.237.5888
Brittany McGowan: 901.485.1217
SOUL PURPOSE LIFESTYLE COMPANY ANNOUNCES SUCCESSFUL FIRST YEAR
Direct Selling Company Combines Natural, Innovative Products
With Unique Partnerships to Create New Entrepreneurial Opportunity
New York, New York ─ [September 22, 2009] ─ Soul Purpose
Lifestyle Company announced today that it ended its first year of
operation with over 1.5 million dollars in sales and more than 4,000
independent business owners. Created in December 2007 and launched in May
2008, Soul Purpose develops and markets highly differentiated, natural and
botanical-based beauty and wellness products.
In its first year of operation, Soul Purpose promoted over 300 people to
manager status, 30 became diamond executives and three promoted to Kona
double diamond, one of the company’s highest earning levels.
To help develop and promote its unique brand, the company has created
partnerships with Hidden Beach Records, Sony Music and Columbia Records as
well as celebrity partnerships with Terrence Howard, John Legend,
Mary-Mary and Terrie Williams. Soul Purpose has also teamed up with
Pocketbook Monologues and is developing a corporate partnership with
Ashley Stewart and Urban Brands.
In addition, the company has taken part in leading expos and conventions
throughout the country including the Black Women’s Expo in Chicago,
Essence magazine’s Women’s Leadership Summit and the Black Enterprise
Entrepreneurs and Women Who Are Shaping the World conferences.
“We’re also very proud of our collaboration with women’s cooperatives in
Northern Ghana that provides us with wild crafted Shea butter and honey,”
said Founder, CEO and Creative Director Nadine Abraham Thompson. “Our
mission is to create a socially responsible and sustainable company that
empowers people, especially those of color, and supports fulfilling
individual purpose and vision through the marketing of exquisite, quality
products that illuminate body, beauty, style and spirit … one person at a
time.”
A division of Youngevity® Life Sciences, Soul Purpose Lifestyle Company is
a direct selling company based in Exeter, New Hampshire that offers high
quality nutritional supplements, nature-based treatments for everyday bath
and beauty care, aromatherapy preparations, home accents and motivational
products. To learn more, visit www.soulpurpose.com.
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